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Rant Insurance Group's roots date back over 120 years.

Michigan's earliest record of Rant Insurance Group's agency was in 1904, when the state first began issuing licenses. However, it's believed that they were operating years before that.

The agency, as it stands, was formed by a merger of two local insurance agencies. The first, Covell Ruggles and Volk, the older of the two, was located in downtown Whitehall, and the second was the Lipka Agency in downtown Montague, founded by Wendell "Pete" Lipka in the early 1930s. He ran it until the late 1970s when his son, Don Lipka, joined forces with Marv Flanders and renamed the agency the White Lake Insurance Center.

In 1985, they sold the agency to Charles 'Chuck' Whitman. Chuck, a partner at the White Agency in Fremont, sold his interest to purchase the White Lake Insurance Center and then changed the name to White Lake Agency Inc.

In 1992, Allen Rant joined the agency and eventually purchased it from Chuck in 1999 with Chuck's son-in-law, James Welsh.

In 2003, Allen purchased James' stake in the agency, and he and his wife Patricia owned the agency until his retirement in 2016. In March 2006, Allen opened a second office in Spring Lake, named Bridgeview Insurance Agency. His daughter Nicole joined the agency at this time and became the office manager of the Spring Lake branch.


In 2009, Allen's son Scott joined the agency, and he and Nicole became offers of the corporation in 2012. Also, in 2012, Allen's daughter Allison re-joined the agency after living out of town for several years.

In 2016, Allen retired and sold the agency to his children. Scott assumed the role of president and agency principal, Nicole was named vice president, and Allison became treasurer; however, Nicole ended up leaving at the end of the year.

With sights set on growth and expansion, Scott acquired Rivertown Insurance Agency in Grand Rapids in 2017, and over the next three years, the office integrated and ran more like a single agency.

They then rebranded under one moniker to make it easier for the customers and staff. With a consolidated effort by all staff and management, the agency underwent a complete rebranding, deciding who they were, where they were going, and how they would do it.


Now Rant Insurance Group is a full-line independent insurance agency dedicated to serving its customers and community. We have cutting-edge technology implemented throughout the business. We are one of the first independent agencies in Michigan to offer online instant quotes, meaning that in 10 minutes, you can get an auto and home quote from multiple carriers.


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