About Us

OUR BEGINNINGS
Rant Insurance Group's roots date back over 120 years.

Michigan's earliest record of Rant Insurance Group's agency was in 1904, when the state first began issuing licenses. However, it's believed that they were operating years before that.

The agency, as it stands, was formed by a merger of two local insurance agencies. The first, Covell Ruggles and Volk, the older of the two, was located in downtown Whitehall, and the second was the Lipka Agency in downtown Montague, founded by Wendell "Pete" Lipka in the early 1930s. He ran it until the late 1970s when his son, Don Lipka, joined forces with Marv Flanders and renamed the agency the White Lake Insurance Center.

In 1985, they sold the agency to Charles 'Chuck' Whitman. Chuck, a partner at the White Agency in Fremont, sold his interest to purchase the White Lake Insurance Center and then changed the name to White Lake Agency Inc.

In 1992, Allen Rant joined the agency and eventually purchased it from Chuck in 1999 with Chuck's son-in-law, James Welsh.

In 2003, Allen purchased James' stake in the agency, and he and his wife Patricia owned the agency until his retirement in 2016. In March 2006, Allen opened a second office in Spring Lake, named Bridgeview Insurance Agency. His daughter Nicole joined the agency at this time and became the office manager of the Spring Lake branch.

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